Nashville marketing, Nashville marketing firm, marketing outsourcing, Nashville web site design & development

Thanks for all of your comments on this year's April Fool's Debunker. Amazingly, once again this year, a few readers appeared to take the release seriously. I only wish that I had an 8-figure marketing deal...

I will continue my Debunker series on Search Engine Optimization in a few weeks, but people are always asking, "So what is a really good web site? Show me one." Many sites include a good piece or two or maybe several, but fewer than 1 in 20 businesses really put all of the pieces together effectively. The point is not to make a site "perfect" but rather to develop a one the most effectively meets your business objectives.

While there is no single best way that your company web site needs to look, you need to follow specific conventions when developing your site. In particular, you need to follow specific "rules" for your homepage-your most important page, by far. I'm going to tell you why ZHealth Publishing has an excellent homepage. If you have a well-conceived homepage, you've won nearly half the battle. NoSpin Marketing provided the web site plan and content (with ZHealth) as well as overall project management while InfoAdvantage provided graphics and web site design and construction services.

ZHealth Publishing is a new, Nashville-based medical publishing company focused on selling medical coding books and references that specialize in interventional radiology and cardiology. Theirs is a brand new site e-commerce web site that has incorporated many good Information Commerce (I-Commerce) components as well.

* It's very apparent what the site is about right from the get-go. It's a marketplace for medical coding books-a place to buy specialty publications for interventional radiology and cardiology.

* The left side copy states clearly what makes these ZHealth publications different and states who the site audiences are: medical coders, billers, physicians, nurses and other clinicians.

* The top "banner" (is not too flashy yet) highlights benefits of the books as do the top left headers: Avoid Compliance Problems, Decrease Your Denials, Increase Your Reimbursement."

* There an obvious navigational link to Testimonials to "prove" Dr. Zielske and crew's resulting benefits for customers.

* It's apparent that the ZHealth is using some of its best "key words" high on the page, e.g. "medical coding" "interventional radiology" and "cardiology" (and combinations).

* Also, ZHealth is wisely using its <title tag> to not to restate company name or page name but rather to incorporate some of its best key words: "interventional radiology and cardiology medical coding books."

* The homepage emphasizes ZHealth's main offering-it's Coding Reference with the photo of the book cover and "Dr Z" but doesn't overemphasize it. ZHealth is "showing" its content (book cover) and not just describing it. Still the homepage does not have too many graphics that overload the eye.

* There's an enticing offer to act now to order to get an $85 value for free until May 1st and immediate link to find out and see more detailed information about the Publications.

* For those that might not want to buy now, there is also an attractive "free" offer to access interesting, compelling information via the ZHealth Online sign up (that captures basic registration information) and then provides access for "members." ZHealth can then capture potential prospect information from those who sign up.

* The top navigation "double index tab" is pretty straightforward and self-explanatory-and well organized at the top of the page.

* There are multiple ways to get to the key places on the site-not only via the main navigation, but numerous internal site links (with key words as part of the links) that give visitors more than one options to find what they want. For example, there are 4 links to the Publications page which then leads to the Order page. There are 2 links to the Order page and an additional link your Shopping Cart.

* Overall, there are lots of facts and interesting information (or links to information) minus hype and baloney often seen on homepage pages.

* Even though you have to do some minimal vertical scrolling, the key information is all "above the fold" and visible without scrolling.

So the ZHealth homepage has a lot going for it. Homepages and Web sites by themselves, though, do not market themselves. Next time we'll talk about how ZHealth can go about marketing its new site-with an eye to selling more ZHealth Publishing books.

As a favor, if you're in the healthcare world, please forward this Debunker or the ZHealth link to any medical coders, billers, or clinicians you know who may be involved in interventional radiology or cardiology coding. Thanks!

If you are interested in renovating homepage and web site, NoSpin Marketing is offering a new "Homepage Blueprint" marketing tool to guide you through that process. Only $12.