Time to SWOT Your Business to Get Ready
for 2005
First, some
quick results from last Debunker’s poll about ping pong
robots: nearly 9 in 10 respondents indicated that they did NOT
know there was such a thing a “ping pong robot” (see www.robopong.com).
Don’t forget to think about a RoboPong as a holiday gift this
year. And if you’ve got kids or grandkids ages 1-5, also take
a look at the 650-module educational software from www.besmartkids.com.
OK, enough for the NoSpin Marketing client
commercials.
It’s time to
face the cold hard truth again and get your Marketing in shape
for 2005. Sometimes my “NoSpin” approach to business and
marketing is perceived as a bit radical, but in reality, it is
quite old-fashioned—and a reflection of my consulting training
going back more than 20 years. Every one of my NoSpin
Marketing engagements starts with a quick Strengths,
Weaknesses, Opportunities, Threats analysis (or “SWOT”) of a
customer’s overall business—focusing, in particular though, on
Marketing & Sales.
But didn’t
those SWOT things go out of style eons ago? Actually not.
While scores of trendy methodologies and tools for analyzing
and dissecting businesses have popped up and then faded in
over the past few decades—nothing has proved as reliable as
the time-tested SWOT analysis.
A good SWOT
is the fastest, most efficient, and most cost effective way to
get a solid understanding of the realities of a business--and
best first step to recommending and implementing changes to
improve growth and profitability. It’s like having a handy,
reliable compass with you before you go off in some completely
unknown direction(s).
NEW, FREE MARKETING SWOT tools for
2005
After a
couple years, I’ve finally updated my Marketing SWOT
guidelines and am providing a free 12-page Marketing SWOT
Analysis (the questions that you need to ask), NoSpin
Marketing SWOT Tips (helpful hints on how to perform your
SWOT Analysis), and NoSpin Marketing SWOT Inventory
Grid (spreadsheet for analyzing your current initiatives).
Just submit the contact form on my web site (and
check that you want the tools),
and I’ll email you the pdf's.
