About NoSpin Marketing

During my vaporware days, I could spin it with the best of them. Oh, those amazing, yet forgettable spin days before the dot.com melt-down! Now it's about helping folks take a BIG step up with their websites and overall marketing—the NoSpin way.

A NoSpin Convert Celebrates 5 Years in Business

Very simply—unlike a lot of other marketing types—I will tell it like it is—even if that's not exactly what you want to hear. Hence, another reason for the name of my company.

NoSpin Marketing, which I started in May of 2001, is the compilation of my business and marketing experiences over the last 28 years in business coupled with knowledge gained from reading, sharing, and analyzing ideas about marketing and business practice and theory. I continue to learn the most from my clients, and have had a number of successes. But I still find that my failures still teach me a lot more than my triumphes. I've learned a few lifetimes worth of valuable marketing know-how that can be applied to virtually any business.

My best talents are being able to quickly analyze complex business issues; cut through internal politics that often get in the way of good business; synthesize and prioritize key issues; think creatively "out-of-the-box; recommend clear, concise results-oriented courses of marketing action; and help diverse types of businesses become more successful by selling more product at a profit. I like to get my hands dirty and implement those marketing courses of action, as well.

I tend to rail against hierarchies in general; stupid rules; mind numbing, purpose-less meetings; ego-centric/control freak executives who don't even know their own products and treat people poorly; and so-called “Sales and Marketing” managers who haven’t a clue about marketing. I love helping businesses grow and become more profitable, but I don't miss the "corporate" thing at all. I’m much more effective as an independent consultant than as a full-time, always-in-the-office corporate guy.

Tom Ranseen Bio Thumbnail:

Tom Ranseen is Principal of NoSpin Marketing, a Nashville-based marketing consulting firm that he founded in the May of 2001. Tom provides a range of marketing consulting services including marketing strategy, tactical marketing plans, website evaluations and web site plans, web site content development, and search engine optimization to drive prospects and sales to websites, and other online marketing. In addition, he provides (various ranges of) marketing outsourcing for small and medium-sized businesses (typically lacking their own marketing infrastructure) to increase sales and profits. His current outsourced marketing clients are  Incentive Publications, Southeast Financial, META Associates, Academy Looseleaf,   Integra Software Systems, and ZHealthPublishing. Tom writes a monthly online newsletter called NoSpin Debunkers, and he contributed a series of articles regarding website marketing in the Nashville Business Journal in 2003.

Tom has 28 years of business experience, primarily in the healthcare and information technology industries and has been involved in Internet marketing since 1996. Since 1978 he has been a hospital manager, business consultant, entrepreneur, salesman, and marketer. Prior to NoSpin Marketing Tom founded and/or held senior Marketing/Product Development in five Nashville-based start-ups.

In the late 1990’s he worked as a senior Marketing and Product Development executive in the world of business-to-business e-commerce and helped start two companies in Nashville: empacthealth (that merged with Medibuy and was subsequently purchased by GHX) and Vger Technologies (that became Phyve). In the early 1990’s he was Senior VP of Marketing & Product Development at Inforum, a highly successful healthcare information company that completed an IPO and was eventually purchased by MEDSTAT and then Thomson Publishing. After Inforum he attempted his own start-up, PhyInfo, and then joined Criterion Health Strategies that was purchased by HIE and then became part of Quovadx.

Tom started his career as Administrator of Ambulatory Services at Wake Medical Center in Raleigh NC. He moved on to the Fischer-Mangold Group, one of the first emergency physician contract firms, and then spent four years with the healthcare consulting firm Hamilton Associates (now Hamilton KSA). Tom moved to in Nashville, and since 1986 spent the late 1980’s as a Manager in HCA’s think tank, The Center for Health Studies, and as Director of Planning for HCA’s Psychiatric Company subsidiary. He is a Magna Cum Laude graduate of Duke University (BA) and The George Washington University (MHA).