Debunker Newsletters
|
 |
Be a Proactive Pest--July 2006 
Business success depends on following-up and following-through. Both are still pretty rare in most businesses, but they are good ways to differentiate yourself and your organization: Be a "Proactive Pest" with your clients, partners, and prospects. Read more.
|
11 Search Engine Marketing Myths Debunked April 2006
It's still amazing to me the lack of understanding that the vast majority of companies have about Search Engine Marketing (SEM)--and hence the myths that abound. This Debunker looks at 11 myths that prevent tons of organizations from taking advantage of SEM and growing their businesses. Read the complete White Paper.
|
Corporate Spring Cleaning Time!In 2004 I did a Debunker talking about Office Space, one of my favorite comedies of all time. This Debunker is an expansion on that corporate roasting and recommends a spring cleaning of dopey policies & procedures. Read more.
|
Search Better in 2006--January, 2006If you use search engines a lot, you'll want to take a look at this Debunker. Lots of helpful hints to find what you need, faster using your favorite search engine. Also, take a look at Nina Vaught's usability analysis of Wholesale Furniture Brokers site from last Debunker--proving even good sites can always get better. Read more.
|
An Outstanding Web Site: the final critique in our "The Good, the
Bad & the Ugly Series--October 26, 2005This is the last in a 3-part series of NoSpin Marketing "The Good, The Bad, and the Ugly" web site analyses and takes a look at a very fine e-commerce site: Wholesale Furniture Brokers. Read more.
|
The Good, The Bad & the Ugly: Sales Executives goes under the NoSpin
microscope--October 19, 2005Next on the NoSpin Marketing, "The Good, The Bad, & The Ugly" (web site critique) firing line is Sales Executives , a Brentwood, TN-based executive recruiting company specializing in sales positions. See what Tom & Clint have to say about their site. Read more.
|
The Good, The Bad & the Ugly: NorthPoint goes under the NoSpin microscope--October
12, 2005
First on the NoSpin Marketing, "The Good, The Bad, & The Ugly" (web site critique) firing line is NorthPoint, an IT software and services. See what Tom & Clint have to say about their site. Read More.
|
The Good, the Bad & the Ugly" revisited-and some web site fun--Sept
29, 2005I haven't done this now for about 3 years, but let's go retro for kicks--especially since I've learned a thing or two more over that time about web sites and web marketing-mainly from working with a number of diverse businesses. I'm asking for volunteers to have their web site critiqued by me and my sidekick, Clint. . Read more.
|
Is Your Web Site Asleep at the Stick?--Great Marketing Results, Part II--February
19, 2005
A lot of companies-big and small-are simply asleep at the stick online. Even though they may have invested a lot of time and money in their site and do some of the right search engine marketing things, they falter, miserably, when it comes to follow-up.Here's how you can win and beat lots of other lazy online companies. Read More..
|
Marketing Results Depend on Trust- Great Marketing Results, Part I--January
18, 2005As objectively as possible, I've been analyzing of each of my clients and their marketing initiatives/results in relation to the marketing services that I've provided over the past year (and for a few, the last 2-3 years). Without giving away client-specific confidential information, I am going to try and glean some things I've learned from my clients and my own business--and share those observations with you in the first few Debunker newsletters of 2005. A primary success factor involves TRUST. Read more.
|
"Office Space" 2005--November 29, 2004As we approach the end of 2005, one of the many things I'm thankful for is that I do not have to "go to the office" everyday like I did for over two dozen years-over 5000 days of work. This Debunker takes a look at that classic movie, "Office Space," and offers some hope for those folks who are faced with going to the office every Monday morning. Read more.
|
Web Site Marketing: Boiling it Down--October 28, 2004Over the last 3 years, I've written a lot about web site and online marketing and worked with numerous businesses to renovate and create sites that are now effective marketing vehicles. I continue to be surprised by the lack of understanding of the basics; hence I'm going to boil it down to three essential points:1 ) Get 'em there 2) Get 'em to act and 3) Get 'em there again. That's it. That's all there is to it-if you execute on those 3 points you'll increase your sales in 2005. Read more.
|
Time
to SWOT Your Business to Get Ready for 2005--October 1, 2004 It's time to face the cold hard truth again and get your Marketing in shape for 2005. Sometimes my "NoSpin" approach to business and marketing is perceived as a bit radical, but in reality, it is quite old-fashioned-and a reflection of my consulting training going back more than 20 years. Every one of my NoSpin Marketing engagements starts with a quick Strengths, Weaknesses, Opportunities, Threats analysis (or "SWOT") of a customer's overall business-focusing, in particular though, on Marketing & Sales. Read More. And email NoSpin Marketing for Your Free 2005 Marketing SWOT Tools.
|
Ping Pong (Marketing) Anyone? September 15, 2004NoSpin Marketing's client Newgy Industries decided that if it wanted to increase its appeal to the "ping pong" versus just the "table tennis" market, it would need to develop a completely new web site: www.robopong.com to sell its ping pong/table tennis "robots" and other equipment. Read more.
|
Common Sense Marketing Spending—August 10, 2004Since it's more than half way through the year (assuming that you have a have a marketing budget or a marketing run-rate), let's determine where you should go with your marketing investment the remainder of 2004. It's likely a number of things have changed since you developed your 2004 marketing budget not since late 2003-in terms of your own products and services, your competitors, the market, the economy, etc. Few people have a crystal ball that is accurate enough to let them look 12 months ahead anymore-much less quarter to quarter. Read more.
|
Add Search Engine Optimization (SEO) to Your Sales Funnel—June 8, 2004 |
Tales of 3 Web Sites—that get results—May 6, 2004We're going to take a look a 3 NoSpin Marketing web sites (co-developed with InfoAdvantage which constructed the sites, developed the graphics, and performs ongoing webmaster services) and show you the flip side: 3 companies that had the guts and foresight to take the leap and put up something of value online that generates tangible results day in and day out. One of those web sites is brand new. The other is just over a year old, and the 3rd will be two years old this fall. Good sites evolve and mature and become more and more successful-IF companies keep tending them like gardens. Read more.
|
Cold Calling-Part II—March 29, 2004Part II in this continuing series discusses the topic: "Whom Do I Call?" and revisits the definition of a true "cold call." Read more.
|
Cold Calling-Part I—March 1, 2004Until recently, I wasn't much of a cold caller myself—-it was not something I knew how to do very well, and I've always felt uncomfortable on the phone with strangers. I enjoy pitching in person but not on the phone. And (like most folks) I don't enjoy rejection (which is a fact of life on the phone). Others equate it to obnoxious, sleazy telemarketing calls at dinnertime at home. Or they say it just deosn't work for them selling business to business. Many top sales types I know personally don't believe in cold calling at all, and—although some might have their own telemarketers—wouldn't consider making such calls themselves. That would be way beneath them. But it works. Read more.
|
The Proposal Trap—February 9, 2004A brand new prospect says to you, "Yeah, that sounds great! Send me a PROPOSAL. And if you could get it to me in the next couple days..." We've all heard those (or similar) words. We tend to get all excited and think, "Cool, there's someone who's going to buy from me." We move them up to the top of the sales funnel maybe even start chalking them up in the "win" column. Hold on. Deep down, we know the odds are very slim. We know that number of countless hours we've done on a custom proposals (often guessing what the heck these folks want-when they really have not still a clue), the countless attempts to follow-up, and the countless times it was all a waste of valuable time. We got played—again. Oh sure, it does happen once in a blue moon—a new client signs up this way. But very, very rarely. Here's more on avoiding the ole "proposal trap." Read more.
|
Keywords Revisted—January 19, 2004In talking to a number of other potential businesses the past couple months, I continue to be both puzzled and amazed by the lack of general understanding of the importance of "keywords" 1) both as content components of your website and 2) as central to "pay-per-click." In this newsletter I'll review and update some observations on keywords, and focus on pay-per-click as a marketing tactic that you should at least consider. Read more.
No Spin Debunker Archives
Copyright © 2004 NoSpin Marketing HOME - SERVICES - DEBUNKER NEWSLETTERS - CUSTOMER STORIES - ABOUT NOSPIN - CONTACT |
Home
Site Map
Please give me your 
