Marketing Strategy – Plans – SWOT Analyses

Strategy is key

Marketing starts with good strategy. Always. Strategies are "big picture" roadmaps for getting where you want to go. Marketing plans lay out not only strategies but also more detailed tactics—including the nitty-gritty of who, what, when, and how much it’s going to take to implement those strategies and tactics.

Marketing plans should be fluid, dynamic guidelines–and NEVER in granite—because the world, as we’ve seen again lately, just changes too unpredictably and too fast for anyone to be prescient. Strategies and tactics never work 100% of the time–they need constant fiddling and refinement. But you need a framework to grow your business. You’ve got to have a game plan as a reference point to start from and measure against.

NoSpin Marketing starts by asking the right questions

The NoSpin marketing consulting approach is to ask the right questions, quickly understand your business, offer options, and lay out strategies and tactics that make sense for you. Individuals in your business may already have a lot of the right answers, but those ideas may not have been voiced or they were dismissed without serious consideration. NoSpin Marketing will bring them to the forefront—along with other practical options to consider.

Marketing SWOT (Strengths, Weaknesses, Opportunities, & Threats Analysis)

Request my FREE 2005 Marketing SWOT tools (including 12 pages of Marketing SWOT questions, Marketing SWOT Tips, and NoSpin Marketing SWOT Inventory Grid).