Search Engine Optimization

Winning Websites Use Search Engine Optimization (SEO)

Also known as “SEO” (or Search Engine Marketing, aka SEM), Search Engine Optimization includes the various ways to get your website seen on the Web and ranked as highly as possible on the major search engines—like Google, Yahoo, MSN, AOL, Ask, Earthlink, AltaVista, Lycos, InfoSeek—and others. If yours is the type of company with products and services that visitors use the Web to investigate (and potentially purchase), then some level of SEO is a must for you. Unless you are visible (on the first search page at least) for the important keywords that people use to find your types of products and services, then even a great site with compelling content will be lost among the billions of pages on the Web.

NoSpin Search Engine Optimization Services

As mentioned, SEO really starts with the content on your site. The best time to jump into SEO is when you are revamping or developing a new site, but that’s not necessarily required if you already have a site with excellent content. NoSpin Marketing works with clients to:

Analyze potential “keywords” (the search terms people type into search engines) using Wordtracker, other tools, and the company’s own web site statistics --and recommend “keywords” for placement in the site “title tags,” url names,, meta tags, website content—that will raise "organic" (or free) search engine rankings over time.
Recommend key (pay) submissions to top search engines/directories to ensure that your site is listed/spidered more regularly and implement those submissions as appropriate -- as well as other
Recommend other search engine tactics (e.g. links on other sites, referral arrangements, etc) to help non-sponsored rankings over time.
Analyze the potential for “pay-per-click” (PPC) search engine optimization —that is the bidding for keywords on services such as Google Adwords, Yahoo Search, MSN, etc; assist in sign-up, develop short keyword “ads” or descriptions,” and set bids to get your site ranked appropriately to create quality traffic that produces a good ROI..
Monitor and report on SEO results and make description/bid adjustments on a regular basis. See NoSpin Marketing Outsourcing.

Will SEO Work For Your Business?

There are no absolute guarantees of SEO success, but several of my clients use SEO very effectively, In my opinion, “pay-per-click” SEO currently provides the top ROI of any single marketing initiative for many types of businesses. Here are a few basic criteria--any or all of which can be indicators that a significant SEO initiative could work well for you:
There are relatively significant volumes of visitors that type various keywords into search engines to look for your types of products and services. Note that estimates of these volumes are available if you know where to look.
You sell your products or services globally, nationally—or at least in a reasonable geography(s); and note that some types of local businesses can also do quite well online..
You sell relatively high dollar value products/services and/or provide a wide array of products and services (at various price points).
You offer products and services that coud be sold online via an e-commerce site (this one is almost a no-brainer for SEO); but note that non e-commerce businesses can do just as well or better just by generating leads...that then turn into sales.
You are willing to invest a reasonable amount of money in pay-per-click bidding (which could be a few hundred dollars a month up to several thousand dollars per month) and are willing to monitor the ROI.

SEO Resources

There are lots of good sources for SEO information on the web, and it is a complex area that is very dynamic and continually evolving. You’ve got to keep up. But I’ve tried to focus on many of the basics in some of my newsletters and articles, and I’ll keep providing new SEO information in my Debunkers and on my site.

If you are interested in Search Engine Optimization to increase quality traffic to your website, email Tom Ranseen or call 615.661-6042..